Going Electric collects tales from the trenches of innovation. The book offers tips on how to foster a culture that produces meaningful innovation, how to handle people and pitfalls along the path, and how to reframe your mindset to generate real, lasting value for people, businesses, non-profits, and social movements. Going Electric presents the best of Michael’s columns from GE Ideas Lab, Innovation Excellence, Upstart Business Journal, and the Memphis Daily News. Think of the collection as field notes from working with more than 100 top corporations and non-profits, hailing from the epicenter that birthed Rock’n’Roll.